Month: May 2019

Brand Guidelines for Restaurants

Franchising? Create Brand Guidelines

[et_pb_section fb_built=”1″ _builder_version=”3.19.6″][et_pb_row _builder_version=”3.19.6″][et_pb_column type=”4_4″ _builder_version=”3.19.6″ parallax=”off” parallax_method=”on”][et_pb_text text_font_size=”16px” _builder_version=”3.19.6″ text_font=”||||||||”] I love local eateries. Whether I’m scouring town for that hole-in-the-wall diner that serves the best chicken and waffles. Or hearing from friends about a mom and pop noodle shop with lo mein to die for. Finding the best diners and dives that the …

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Brand Experience

The Importance of Creating an Unforgettable Brand Experience

[et_pb_section fb_built=”1″ _builder_version=”3.19.6″][et_pb_row _builder_version=”3.19.6″][et_pb_column type=”4_4″ _builder_version=”3.19.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.6″] Imagine this… Your watch breaks. I don’t know if you wear a watch, but for the sake of this example let’s say you do and it breaks, so you go to buy a new one.  You decide to go to a department store that specializes in …

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Restaurant Website

Is Your Website Where Traffic Goes to Die?

[et_pb_section fb_built=”1″ _builder_version=”3.19.6″][et_pb_row _builder_version=”3.19.6″][et_pb_column type=”4_4″ _builder_version=”3.19.6″ parallax=”off” parallax_method=”on”][et_pb_text header_2_font_size=”28px” _builder_version=”3.19.6″ header_font=”||||||||” header_2_font=”Georgia||||||||”] For those of you who didn’t see my video a couple weeks ago, I talked about this very thing. If you’re focusing solely on SEO and not on the design and functionality of your website, this is exactly what’s happening. And ESPECIALLY if …

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