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Is it Time to Hire a Branding Pro?

Is it Time to Hire a Branding Pro?

“Your brand is the single most important investment you can make in your business.” – Steve Forbes But the truth is, not every business is ready for professional branding. When you’re just starting out, it’s understandable and perfectly...
Franchising? Create Brand Guidelines

Franchising? Create Brand Guidelines

I love local eateries. Whether I’m scouring town for that hole-in-the-wall diner that serves the best chicken and waffles. Or hearing from friends about a mom and pop noodle shop with lo mein to die for. Finding the best diners and dives that the locals eat at is one...
Is Your Website Where Traffic Goes to Die?

Is Your Website Where Traffic Goes to Die?

For those of you who didn’t see my video a couple weeks ago, I talked about this very thing. If you’re focusing solely on SEO and not on the design and functionality of your website, this is exactly what’s happening. And ESPECIALLY if you’re...
Brand Touchpoints + Free Checklist

Brand Touchpoints + Free Checklist

Simply put, A brand touchpoint is nothing more than a point of interaction that a customer (or potential customer) has with your brand. Your brand is built on a series of these interactions. And each interaction is an opportunity to strengthen your brand by making...
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