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Journal

A collection of tips and stories to help you navigate your brand.

Is it Time to Hire a Branding Pro?

"Your brand is the single most important investment you can make in your business." - Steve Forbes But the truth is, not every business is ready for professional branding. When you're just starting out, it's understandable and perfectly acceptable to DIY your branding...

Franchising? Create Brand Guidelines

I love local eateries. Whether I’m scouring town for that hole-in-the-wall diner that serves the best chicken and waffles. Or hearing from friends about a mom and pop noodle shop with lo mein to die for. Finding the best diners and dives that the locals eat at is one...

The Importance of Creating an Unforgettable Brand Experience

Imagine this... Your watch breaks. I don't know if you wear a watch, but for the sake of this example let's say you do and it breaks, so you go to buy a new one.  You decide to go to a department store that specializes in watches. Before you even walk in you're...

Is Your Website Where Traffic Goes to Die?

For those of you who didn't see my video a couple weeks ago, I talked about this very thing. If you're focusing solely on SEO and not on the design and functionality of your website, this is exactly what's happening. And ESPECIALLY if you're running Google or Facebook...

Brand Touchpoints + Free Checklist

Simply put, A brand touchpoint is nothing more than a point of interaction that a customer (or potential customer) has with your brand. Your brand is built on a series of these interactions. And each interaction is an opportunity to strengthen your brand by making...

5 Branding Mistakes That Could Be Costing You

“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’.” – John Williams, Entrepreneur Put another way, your brand is all the squishy...

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