Branding 101

Is it time to hire a branding pro

Is it Time to Hire a Branding Pro?

[et_pb_section fb_built=”1″ _builder_version=”3.19.6″][et_pb_row _builder_version=”3.19.6″][et_pb_column type=”4_4″ _builder_version=”3.19.6″ parallax=”off” parallax_method=”on”][et_pb_text text_font_size=”16px” text_line_height=”2.3em” header_3_line_height=”1.7em” header_4_line_height=”1.8em” _builder_version=”3.19.6″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Open Sans||||||||” header_4_font=”||||||||”] “Your brand is the single most important investment you can make in your business.” – Steve Forbes But the truth is, not every business is ready for professional branding. When you’re just starting out, it’s understandable and …

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Brand Guidelines for Restaurants

Franchising? Create Brand Guidelines

[et_pb_section fb_built=”1″ _builder_version=”3.19.6″][et_pb_row _builder_version=”3.19.6″][et_pb_column type=”4_4″ _builder_version=”3.19.6″ parallax=”off” parallax_method=”on”][et_pb_text text_font_size=”16px” _builder_version=”3.19.6″ text_font=”||||||||”] I love local eateries. Whether I’m scouring town for that hole-in-the-wall diner that serves the best chicken and waffles. Or hearing from friends about a mom and pop noodle shop with lo mein to die for. Finding the best diners and dives that the …

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Brand Experience

The Importance of Creating an Unforgettable Brand Experience

[et_pb_section fb_built=”1″ _builder_version=”3.19.6″][et_pb_row _builder_version=”3.19.6″][et_pb_column type=”4_4″ _builder_version=”3.19.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.6″] Imagine this… Your watch breaks. I don’t know if you wear a watch, but for the sake of this example let’s say you do and it breaks, so you go to buy a new one.  You decide to go to a department store that specializes in …

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Brand Touchpoints + Free Checklist

[et_pb_section fb_built=”1″ _builder_version=”3.19.6″][et_pb_row _builder_version=”3.19.6″][et_pb_column type=”4_4″ _builder_version=”3.19.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.6″] Simply put, A brand touchpoint is nothing more than a point of interaction that a customer (or potential customer) has with your brand. Your brand is built on a series of these interactions. And each interaction is an opportunity to strengthen your brand by making sure all the …

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