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Is it Time to Hire a Branding Pro?

Is it Time to Hire a Branding Pro?

“Your brand is the single most important investment you can make in your business.” – Steve Forbes But the truth is, not every business is ready for professional branding. When you’re just starting out, it’s understandable and perfectly...
Franchising? Create Brand Guidelines

Franchising? Create Brand Guidelines

I love local eateries. Whether I’m scouring town for that hole-in-the-wall diner that serves the best chicken and waffles. Or hearing from friends about a mom and pop noodle shop with lo mein to die for. Finding the best diners and dives that the locals eat at is one...
Brand Touchpoints + Free Checklist

Brand Touchpoints + Free Checklist

Simply put, A brand touchpoint is nothing more than a point of interaction that a customer (or potential customer) has with your brand. Your brand is built on a series of these interactions. And each interaction is an opportunity to strengthen your brand by making...
5 Branding Mistakes That Could Be Costing You

5 Branding Mistakes That Could Be Costing You

“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’.” – John Williams, Entrepreneur Put another way, your brand is all the squishy...
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